Pricing your product or service properly is a crucial skill in the life of any entrepreneur. You should be constantly calibrating the relationship between the amount of value you are giving your customers with the amount of money you are actually charging them. Now, there are many schools of thought about exactly how to accomplish […]
Continue readingThe ultimate goal of any client screening is two-fold: you want to create the most satisfied customer base, and you also want to have a group of people that you yourself enjoy working with. The foundation of this is offering value for all. Today, I’d like to discuss how to screen your clients properly so […]
Continue readingA lot of newer entrepreneurs treat starting a business like it’s a coveted secret, only to be told to a select few of extremely trusted confidants (or people who are paying to start the company). These young businesspeople imagine themselves quietly sitting in their office, protecting their “secret” like it’s Gollum’s ‘precious’ in Lord of […]
Continue readingNo matter what your business entails, you are occasionally going to have little problems and internal issues that are going to pop up. If you waste your time trying to fix every single thing, you will likely lose large amounts of money due to your divided focus. The truth of the matter is you should […]
Continue readingIn any successful business, it’s absolutely crucial that you go “the extra mile” for the customer. When do you this, you will always get the best referrals and testimonials for your company. With this comes more business, and of course, more revenue. You need to let every customer know that you’re delivering everything you promised. […]
Continue readingMany early entrepreneurs don’t make the conscious and concerted effort to automate processes in their companies such as training, orientation, and delegated responsibilities. This is often detrimental to not only their short-term effectiveness in growing their brand quickly, but their long-term prospects for growth. Today, I’m going to speak about how to automate processes in your […]
Continue readingThe ability to hire salespeople in a quick, dependable, and efficient manner is one of the skills every entrepreneur needs to succeed in their business. Even if it’s just your first time hiring anybody, you should know the basics of how to screen for the drive, commitment, and overall expertise of your salespeople. Today, I’m going […]
Continue readingToday, I want to begin with an unequivocal statement about YouTube marketing: SALES trumps VIEWS every time. That’s right folks, it’s much more important for you to focus on generating actual sales from your content rather than painstakingly counting the number of views or followers you’re slowly accuring from social media promotion. Let’s look at a few […]
Continue readingIf you’re not on YouTube yet, you can start now and ride the tidal wave of opportunity that is a platform that will make TV irrelevant very soon. Now before you say “this is just a press release for YouTube”, rest assured, the purpose of this article is to get you on board with getting […]
Continue readingToday I’m going to talk about how to improve the quality of your videos by 300%. Now, we’re not going to be discussing the quality of the image or which camera to use per se, I’m thinking more about your presentation skills and vocal delivery. With this simple trick, I’ve witnessed the videos of myself […]
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