Improve The Automated Processes Of Your Business TODAY
Many early entrepreneurs don’t make the conscious and concerted effort to automate processes in their companies such as training, orientation, and delegated responsibilities. This is often detrimental to not only their short-term effectiveness in growing their brand quickly, but their long-term prospects for growth. Today, I’m going to speak about how to automate processes in your business so this common rookie mistake is simply not an issue.
Now, it’s not all a novice entrepreneur’s fault that they’re basically unaware about a lot of processes in their company could be automated. They’re new at the business game, who could blame them? But, once your product or service comes to a certain level of notoriety and revenue, you need to be aware of how successfully you are streamlining your repeatable procedures within your business, such as training or orientation to your company culture.
You as the business owner or co-founder don’t want have to spend all of your time on every aspect of your company. After a certain point of growth, this is literally impossible – think of a seven or eight-figure company being run by one or two people. It can’t be done. I literally don’t know anyone who does that. So, how does this work? How do you create a system or a process?
You Can Train ANYONE Instantaneously
Let’s first look at an example. You likely have a business that does a bit of email marketing. With this email marketing process comes a few common steps. Step one opt-in people, step two log into your emailing platform, step three write an email, step four test the email, step five send the email. That’s a very random, rough process but often, that’s how it done.
If you want to find someone to take over this process in your business so you don’t have to do it, you’ll want to hire people, and you’ll have to train them. The best way to do this in an efficient and automated manner is to create a document or video for your new hires on how to complete the email marketing process for your brand. Once the video and document are optimized for how comprehensible and thorough they are, you can literally teach anyone you hire to do this process. If someone doesn’t cut it, you can get someone else because all you need to do is show them the video or document.
Don’t Waste Your Time
Take this a step further. If you do a similar video or document for orientation for every single process and every single system in your entire business, then indeed your entire business becomes easy to automate and scale. If you don’t do this, on the other hand, and your email marketer leaves your company for whatever reason, then you’re screwed. You’ll have to find someone, train them, bring them into your company culture, etc.
This takes weeks (if you’re lucky), but usually months. I saw one company take eight months to train someone new because they didn’t have any systems or processes. They did it all off of the top of their heads, threw the person on a team, and had the new hire running around like a chicken with their heads cut off to figure stuff out.
Catalog Everything You’re Learning
Now, that’s one method of doing things, but I don’t like it. It’s not very efficient. So, personally in my business, I like to write everything down, make an explanatory video of all my important tasks and make sure it’s clear and concise just in case I need to replace someone or train someone. Every time you discover a process in your business that you like and want to keep consistent, you need to catalog exactly what you’re doing. Find something that isn’t going to change a lot over time, that you want automated and rather uniform, and make a course for new trainees to complete. Furthermore, have your current employees discuss matters and add to the course to continue optimizing it.
In this way, you will have a complete training for someone new. When you hire them, you just show them the video course or hand them the series of training documents, run some tests to make sure they “get it”, and move on with other business matters. As I mentioned before, an added bonus of this is if you hire the “wrong” person for whatever reason and the new hire just can’t keep up, because you have an optimized system in place, you can get someone else quickly and show them the same set of videos or documents.
Automated Processes Streamline Every Aspect of Your Success
With that, everything just becomes a brick in the wall of your business. And this is what you want. That’s how are things get done – million and billion dollar companies are run off of this sort of streamlined thinking.
Trust me, down the road when you don’t have time to train people, you are going to be so glad that you shot your little video explaining how to do your automated processes. There is a great book discussing this in farther detail called “Work The System” – you should check it out. It goes into far more detail.
Looking back, the most important thing is to have a series of continuously optimized ways to train people within your business. Find different ways to automate your training and data, and you will benefit in both the short and long-term much more than you might expect.