How and Why To Get Referrals For Your Business
In any successful business, it’s absolutely crucial that you go “the extra mile” for the customer. When do you this, you will always get the best referrals and testimonials for your company. With this comes more business, and of course, more revenue. You need to let every customer know that you’re delivering everything you promised. In fact, you need to let them know that you’re over-delivering everything you promised. With this comes true brand loyalty and long-term success.
Get Referrals For Your Business – Be Better Than “Good”
Right now, there’s so much competition in business (mainly due to the rise of The Internet) that just being “competent” or “good” in your niche is not good enough. There’s so much being offered, so much free stuff that if the customer doesn’t get the feeling you’re giving out way more than you’re promised, they’ll probably take a hike and go elsewhere with their money. If you’re not over-delivering these days, you’re not doing your job and you’re probably not getting solid and consistent sales.
Before, many businesses could coast along and just do the bare minimum to get money, but that’s not how it is anymore. Right now, everything is done with reviews, testimonials, and referrals. Think of the success of websites like Yelp and TripAdvisor. Their entire business is predicated on helping customers make the best choices in which companies to provide their attention and cash to. If you don’t get reviews, testimonials, and referrals in 2014, you’re not going to have a long-term business. And if you’re reading this article, I suspect you DO want that long-term business.
Your Customer Needs To Know You Hustle For Them
So, here’s what you do – the next time you’re delivering a service or a product to your customer, I want you to make sure that your customer knows that you’re bleeding for him or her. I want you to make sure that they know you’re working as hard as you possibly can for every piece of your business that can directly help them, not you.
They should know immediately without the shadow of a doubt that you’re working your ass off. If the customer doesn’t have that gut feeling, you’re not doing a good job, and you’re not demonstrating the level of dedication that the modern consumer expects. Furthermore, this usually means you’re not going to experience long-term success in today’s market.
Offer Better Services And Get More Referrals For Your Business
One way to accomplish this is if you’re delivering a product or service during a sale, offer another product or service that you haven’t announced yet in your videos or sales letters. Just add something for a surprise. Along these lines, make the sale such that the thing that you’re adding is actually higher value than what you originally planned to sell them.
If you do this, I can almost guarantee you that the client will be very happy and you will likely increase your referrals. It’s certainly always been the case in my business that when I offer a higher value bonus, I get a pleased customer, and this can also be the same for you.
Be Very Aware of Your Reputation
I can also tell you that one of my mentors (who has a $60 million company) is SUPER vigilant about how he’s perceived on the Internet. He reads almost every review of his work posted on the web, and he even replies to them. Think about it this way: a single bad review can ruin your business, while 100 good reviews will reflect that your business is going to be productive, value-offering, and active for a very long time.
So the next time you’re delivering a product or a service – consider these questions: am I over-delivering or am I doing just enough to get the money? Am I just aiming for the money or the customer satisfaction? Am I working for myself or others?