What Florian Learned by Managing $2.9M in Facebook Adspend
Florian has spent $2.9 million in ad spend for a period of just 18 months. He is a consultant who helps coaches get more clients with Facebook ads and funnels.
Facebook ads can sound very simple to some people, but in fact it is a very complicated subject.
Facebook advertising is all about testing. You have to spend a lot of money to see which ad performs better. Facebook algorithm changes very often. Some things that have worked a month ago, does not work anymore.
Florian has a lot of very successful clients and he has learned many new things from them and their companies. He learned how to generate high ticket customers from Facebook ads.
The most important thing that Florian learned from the coaching and consulting business is the technique to sell a 4-5 digit product within 24 hours starting from a link click to having the amount of money on your bank account.
Many people want to launch product because they are waiting for the pay day when the money comes in. But, Florian is not a big fan of launches. Many bad things can happen during a launch. You may not have wifi, or a link is broken. Everything has to work perfectly. It’s stressful. If something is broken, you do not get your money.
Florian is relying on having an evergreen system. He is running Facebook ads all the time. Florian has sold many services and products. You can sell everything with an evergreen system.
The main difference between selling a service and a product is if you are doing a high ticket program, you need a sales call. People want to talk to a person if you they are going to spend $500 or more. It’s very hard to sell a 4-digit product without a sales call. They need to be 100% sure that if they are going to spend that much money, it will worth the investment.
The best way to sell a product is to test what works best for your audience.