Upwork Proposal Sample (Proven to Work)

There are so many common mistakes people make when trying to sign up clients on Upwork. For example, they send out proposals that are too long, and they have badly written profiles. In this post, I will share with you all of my best tips for how to write an Upwork proposal that gets people to respond to you and eventually buy from you.

What Is the Point of an Upwork Proposal?

Don’t write the proposal to get people to buy from you just from the proposal, the aim should be to get people on a call with you. It’s hard to convince people to spend a lot of money without talking to you first. On a call, you can answer their questions and concerns and negotiate. Jumping on a call is also a great way to check if the client is someone you want to work with.

Make sure that you write your proposal as a project proposal and not as a job application. You are not applying for a job; clients are hiring you to do a project which requires a whole different set of skills.

How to Write a Good Upwork Proposal

Let’s say you are writing a proposal to try and sign up a client that is looking for someone to help them with setting up and running Google Ad campaigns to promote their online store that sells Dog Collars. You need to:

  • Focus on trying to solve the client's problems: For example, you should address the main point of what they want at the beginning of your proposal to make it clear you have read and understood their problem.
  • Give Immediate Value: Show you have researched their problem and try and give them some instant help. For example, you could write: “I have looked at your website and I can see that it doesn’t fully comply with Google’s Ad policies, I’d like to hop on a call and give you help to fix this”. This will prove that you will be able to help them.
  • Show testimonials: Make sure you send prospective clients testimonials from your previous customers. This will help to convince them that you are trustworthy and provide high-quality services.
  • Be helpful: A lot of people don’t know how to use Upwork as they might not be very tech-savvy, help them out by educating them if they have any problems. This will help you to build up trust with them.Only work with clients that are a good fit: Don’t be afraid to turn down clients if they are not a good fit.
  • Treat clients like they are human, and remember the aim of your proposal is to get them onto a call!

The Bottom Line

The key to getting the most out of Upwork is writing good proposals. If you don’t have good proposals, you won’t get any clients – especially not high-quality clients.

Focus on trying to solve the client’s problems, give immediate value, show them testimonials from existing clients, be helpful, and most importantly treat clients like human beings. After all, people buy from people.

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Aleksander Vitkin

Aleksander Vitkin has helped over 700 people with a sincere interest in entrepreneurship and contribution, to start profitable businesses and quit their jobs.