How to Sell Anything to Anyone
When I started business eight years ago, it used to be that you learned sales from making cold calls. This was because it costed a lot of money to do any kind of inbound marketing like newspaper advertisements and banners on websites. Instead of inbound marketing I turned to cold calling which I found to be an amazing way of learning sales and a fairly hardcore way of doing so because cold calls are not easy at first. Now, you can learn sales and sell to almost anyone faster than cold calling.
Just about anyone now with any basic skill can inbound leads now. Marketers love to say that anyone can do it, but today it is actually true. Inbound leads are people coming to you and asking you if they can buy your stuff. Even one year ago it was much harder to do, but now with Facebook, UpWork, LinkedIn, and other networking sites, it is easier for entrepreneurs and others to find services they need.
A lot of people are getting into the entrepreneurship market, meaning a lot of people are looking for services that are suitable for beginner entrepreneurs. This is good for us because if you can learn sales then you can sell almost anything to almost anyone if you can get them to come to you and ask to buy from you. This does mean they come to you bearing a credit card, you still need to close them.
What you need to know
The first thing you need to know is how to get traffic and leads. The focus should not be so much on the traffic as it should be on the leads. My favorite way to find leads is through social media by making videos and going on UpWork, LinkedIn, and other networking platforms. I like contacting people, putting out a lot of content, and having people message me asking me for my services.
This is a lot easier to close a sale because you do not have to deal with people rejecting you as much which saves time. Inbound calls take longer than a cold call on average, but that is fine because I have found that myself, and everyone I work with, are able to make way more money this way compared to outbound calling. To summarize, the first things you need are the traffic and leads.
Secondly, you need to have a decent sales process that is focused on the emotional decisions that people are going to be making when they are deciding to buy from you. You need to make sure you know people’s emotional reasons for buying from you because once you have that information you can begin to close the sale. This is because people make purchasing decisions emotionally. A lot of people always think that buying decisions are logical because they think people are logical beings like computers, but unfortunately, people are very emotional beings and they make decisions on emotional motivations.
This is how you should structure your sales calls – to play into their emotional motivations. You need this sales process, strategy, and technique to maximize your close rate because a low closing rate means your competition will have more money to spend on leads and traffic that will help them out-compete you eventually.
Thirdly, you need to sell something and you need to know what to sell. Does this mean you need to wake up one day with an idea and decide to sell something like pencils for example? Or does this work differently?
You do not need to come up with an idea yourself necessarily, but what you need to do is contact a certain demographic, certain companies, or certain leads, like entrepreneurs, and ask them, “What are you currently doing in your business?” and, “What are the biggest problems that you are facing?”
Doing a minimum amount of market research will allow you to find out what people are actively looking to pay money for right now. If you come at it from this point of view you are going to have an easier time selling them what you are trying to sell, than if you try to force something upon them or find a person who wants your service. It is much easier to sell a service to people that are already looking for it.
Know your market
In some cases even if you get inbound leads, they know what they want but you do not necessarily know what they want yet. That means you need to do your market research on the call. If you initially approach them asking for information as market research, they will often tell you their issues upfront that you can later use to turn into a sales conversation. After getting enough leads and calls, you will be able to tell that people are often looking for the same thing and you learn how to deliver that or find someone who knows how to deliver that.
This is now how you can start a business, learn sales, and provide valuable products and services relatively easier than before. You can make a lot of money doing this as well when helping people. This works for me and other people in my mastermind group. We tend to focus on selling the shovel for the gold rush we see in e-commerce by selling e-commerce services. There is a low chance of success if you are trying to join the gold rush when compared to selling the shovels to the masses joining the gold rush.