How to Double Your Income by Learning a Simple Story
If you learn this one story by heart, you can probably double your income (at least)…
Which story is it?
Your own story about how you methodically transformed yourself into an outstanding expert in your field.
Many entrepreneurs do already understand that a “story” is important for marketing.
Some commonly known reasons are:
1) A story is “art”, and therefore can convey complex ideas that cannot be expressed well by “explaining” something.
2) A story can captivate an audience, suspend disbelief and allow you to “bypass” the logical mind.
3) A story can create a “connection” with your audience, because it builds rapport and familiarity through shared experiences.
But there is an even more important reason that most people don’t know.
The stories you tell communicate your…
You cannot directly tell someone that you are an ambitious, disciplined, intelligent, wise, honest, productive, independent.
As Blair Warren wrote in “The Forbidden Keys to Persuasion”:
“People sometimes believe what they are told, but never doubt what they conclude”.
But most of your prospects want you to have such virtues, and others I didn’t list.
How do you convey your virtues in a story?
Think about characters in the films or books you like. How did you become aware of their virtues?
By the way they pursued goals. By the way they solved problems. By the way they reacted to confrontations.
By their choice of strategies and tactics to achieve what they wanted to achieve.
What if you could tell a genuine, beautiful story of your life journey, showing the way you acted in a variety of situations, and sincerely communicate your virtues?
Wouldn’t that be valuable? To have your prospects thinking “I like how ambitious this person is. I trust them. They won’t let me down.”
If you don’t give prospects a good way to know your virtues, they’ll use a heuristic (rule of thumb). They’ll probably lump you into a category of people and assume you’re “just like them”.
Just remember one thing: be honest. No one likes people who make up stories about themselves.
They might think they’re “faking it until they make it”. But the reality is, once they make it, they’ll still be fake.
With great power comes great responsibility. Use stories responsibly!
PS: If you haven’t yet lived the story of how you methodically transformed yourself into an outstanding expert in your field, then live it today!
– Aleksander Vitkin