Can You Get Rid of 90%+Your Clients and Make More Money?
Could most entrepreneurs get rid of 90%+ of your clients and make more money, be happier and have a better business? There’s one overarching feature of the best 10% of clients: they are rational people. What does “rational” mean? Rational people choose to see things the way they are and embrace truth and objective observation of the world.
They choose to use reason as their only source of knowledge to form decisions. As rational people, they understand that facts exist and neither their opinions or feelings influence facts. Imagine having to deal with clients and people in general who don’t adhere to these principles.
The world they live in is a jumbled mess of contradicting factoids, subjective opinions and unsolvable disagreements that change on a daily basis. Every entrepreneur should avoid such clients at all costs since no amount of results will ever satisfy an irrational person’s whimsical desires or prevent them from sabotaging a great project or business. In other words, they will find poorly worded opinions to discredit your work.
A rational client looks at the results your business produces for them, judges your relationship with them based on your track record and communication skills and generally doesn’t cause trouble. They pay on time because that’s the right thing to do. They respond on time because they are in control of their schedules. They actively contribute to the project without procrastination because they have great work ethic and want to see projects succeed. What would your business be like if all your clients were like this?
– Aleksander Vitkin