The Fastest Way To Close The Sale
In this article, you’re going to find out what the correct mindset is to get sales early on your business. I see a lot of beginning entrepreneurs who are overly concerned with too many aspects of their business at one time. Make no mistake – early on, you should only be concerned with one thing: getting sales. If you don’t have sales, you don’t have a business, you have a hobby.
You Need Practically Nothing To Close
The mindset required to get your first sale is this: what is the fastest way to the sale? To put it in other terms, is your website the fastest way to the sale? No. Your Skype account? No. Even your YouTube channel? Probably not.
So, what do you actually need? A potential client, a conversation, knowledge of his/her interest level, the ability to close your deal, and delivery of your product or service. Five things. That’s it.
Imagine you’re running a business like mine, gathering leads on YouTube and closing on Skype, the phone, or wherever. When I began, I didn’t have a website or anything. I just added people on Facebook directly – the fastest way possible at the time. See the pattern here? You see people commenting on YouTube, add them on Facebook, talk to them, and close.
Close The Sale, Don’t Split The Focus
The advantage here is that trust is already built into the equation. You’re not a stranger adding them out of the blue, they know you through a few videos, no matter how basic it is. All you do is screen them a little bit (ask them if they’re motivated to work in your niche, looking for help, etc.) and then close them.
This is how my business began – bare-bones closing. I got my first sale within two weeks of starting my business in this manner. That’s the fastest way to a sale.
What DIDN’T I do? I didn’t create a website, I didn’t create a fancy “marketing funnel”, I didn’t create an email sequence, I didn’t write copy, and I only had around 10 videos. I didn’t have much of anything, really. I just spoke to the people closest to me and started selling.
Look For Sales, Not Excuses
I was in business within two weeks and not a lot of people can say this. In fact, I should speak bluntly and admit a lot of the things you’re focusing so early on are a waste of time really. Look for sales, not for excuses.
I’ll bet you a thousand dollars that the number one thing stopping you from getting the sale is that you’re making excuses. You’re getting distracted by nonsense. Your little logo is not going to make the sale. Your sexy website is not going to make the sale. The only thing that’s going to make the sale early on is you on the phone with the client closing.
…And You’re Not Fooling The Clients
Don’t avoid it, because the harsh truth is that it’s super obvious. And not just to me, it’s super obvious to your client.
If you’re going to pretend like you’re a big business when you’re not one, anybody with half a brain can see through it. Don’t pretend that you’re growing when you’re not.
Just be real, gather your data, and tell them your offer. If they’re qualified and they can afford it, you can close the sale. Don’t mess around, don’t play games, don’t get distracted. Ask yourself what YOUR fastest route to a sale is and DO IT… immediately.