How Shawn Got His First $9555 Month Selling Copywriting
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Aleks: Hey, it’s Alex here, and I’m with Shawn. Shawn is a member of the Business Mentor Insiders. Welcome, Shawn.
Shawn: How are you doing?
Aleks: Fabulous, how about yourself, Shawn?
Shawn: Fantastic. It’s a beautiful morning here in Boston. I can’t complain.
Aleks: You’re Irish and in Boston, but I’ll cut to the chase. You were born in the United States, you’re also American, so you’re a fake Irishman, but let’s talk about business. So you had some good news from last month. What’s the good news that you’d like to share with all of us?
Shawn: Yeah, just short of a five-figure month, the first five-figure month, so I guess $400 short, so I’m super excited, I’m learning a lot, implementing a lot, and things are moving.
Aleks: Wait, five-figure month, let’s talk specifics here. People like specifics. Everyone’s saying all this figure-this, figure-that. What are the specifics?
Shawn: So I got some new clients on board, and I’ve been helping them with understand more about their actual research, and helping them progress their understanding in marketing, and then from that then I’ve been able to close more clients for copywriting services because I’ve got that trust, I’ve got that authority from helping them, and that’s pretty much what’s been going on. So these clients have been coming back to me, and they’re willing to invest money and they’re working with me because of that reason, so this month has been pretty much based on that. Clients that I’ve raised my prices, they’re happy to pay that, and as a result, I’ve had more revenue.
Aleks: Right, and what exactly was your revenue? What was the number, if you want to share, of course.
Shawn: $9,555 in total.
Aleks: Alright, ’cause some people don’t know what five-figures is. All right, so that’s very close to 10K. Congratulations, and what’s the profit margin on that in your business?
Shawn: About 90% or so, around that.
Aleks: Okay, so you’re delivering. A lot of the service you’re still delivering yourself basically. Okay, that’s fair. What type of service are you currently selling? It’s marketing, but more specifically?
Shawn: So I’m offering them help with wherever there’s a message, whether it’s their emails, whether it’s a website, thelanding page, the sales page, I’m coming in and I’m helping them revamp that and to connect with their audience that they’re after.
Aleks: It’s a copywriting service essentially.
Shawn: Right, pretty much, yeah.
Aleks: Just to use the more common name. You don’t like saying that it’s copywriting?
Shawn: I prefer to say help you enhance your marketing message, but then that’s just copy. The connotation of copywriting these days is people just getting some kind of cheap job. A lot of prospects I talked to think it’s just this 200, $300 job.
Aleks: Oh boy, are they mistaken. If you want results to copywriting, you’re gonna pay, you’re gonna pay.
Shawn: And that’s why there’s a lot of education on the call where I’m like, hold on a wee second here. Take your time and listen to what I got to tell you.
Aleks: Just ask them how much money they’ve made with their copywriting efforts, and they don’t know, and they don’t know because they didn’t work with a proper copywriter. They didn’t work with a proper copywriter because they think you can hire a copywriter for $100. No, a good copywriter knows what’s up, just like with anything else, almost.
Shawn: So it’s been a really good learning experience since then. The engine of copywriting, I’ve learned a lot, but there’s still so much more. I feel like I’ve only hit the tip of the iceberg kind of thing. There’s so much more to dive into.
Aleks: What’s the average client charge you? Give me a ballpark here. Maybe we don’t want very specific numbers on the internet, but just a ballpark. What type of pricing are we talking about here?
Shawn: Well, it depend on their needs. It depends on what specific that I need. Will I need a package, or are those just the one-off thing? It will vary between one to 3K a job.
Aleks: Okay, and this is as of today. If anyone’s watching this in the future, obviously Shawn’s prices have gone up, so don’t expect to get the same deal or anything like that. As someone gets better at running their business and their service, their business sales becomes better. One, two, 3,000 euros is cheap at that point, right?
So in the beginning, you’ve been in business for some time, right? But maybe a year from now, someone watching the video, maybe you won’t even work with someone unless it’s profit-share revenue-share, right?
Shawn: Well, it’s funny you say that. I’ve had a few of those deals this month and I’m waiting to come through, so that’s exact.
Aleks: Oh, you’re already working on revenue and profit share deals?
Shawn: Yeah, two clients. So one of them is just profit-revenue share. I wrote an email for his list, and I get percentage of that, and then there’s another client where it was included in the pay, so. Hopefully next year it’ll be more of those.
Aleks: So what have you learned in business in the last six months that has allowed you to get to this level that you’re at right now? ‘Cause it’s fairly competitive, what you’re doing, or it’s considered to be fairly competitive, and in reality, people who get results, there is no competition for that in copywriting. But let’s just assume that there is competition. What have you learned?
Shawn: Sure, so what I’ve learned is that a majority of copywriter, this is just copywriting obviously, or going into business. So copywriters are just looking for the next gig. They’re just looking for the next pay check, and they feel they’re building an actual relationship with the person that they’re working with.
And so once you can do that, once you can build a connection with that person,you can become an authority figure for them.You can actually help them through their business, right.So that’s something I’ve learned is actually putting the client first,not just trying to make some money, put some fancy numbers into your bank account.It’s much deeper than that,and when you can do that,your relationship grows with the client, it almost can develop into a friendship,and it can be a long-term thing as well.
So you an charge more, you both make money together, and it’s just a win-win all around. That’s what I learned with copywriting. And with business is kind of the same, you know. The more you serve your client, the more you’re actually out to help them, they can sense that. As humans, we can sense that if someone’s just trying to get one-up on us then we’re not interested. So in business I’ve realized that the more you can just be authentic in what it is you’re trying to do, the better you can end up with the client or without the client regardless, hope that makes sense.
Aleks: Okay, and what about your ability to sell to people? So what you just described, I would consider that to be part of sales, but.
Shawn: Absolutely, it’s all transferable. It’s taking away the ego, I suppose, not the same woo-woo, but taking away your ego to make money and just helping the person for where they’re at, meeting them where they’re at. And when you do that, they know that, they sense that, and they bring their guard down and they want to open up and actually explain more about what they’re actually going through, not just the surface level problems.
And so when you can get there, you can dig into that, then it’s a lot easier. It’s an actual conversation. To me, it’s not even a sales, it is a sales call, but it’s not like, I’m doing the sales thing now. I’m actually having a conversation with them that’s real, that’s authentic, and it’s helped a lot. I think that’s single-handedly been what’s allowed me to grow the business to where it’s at now, 100%.
Aleks: What have you learned in terms of legion and ration? How do you get all these clients? We don’t have to get into nitty gritty, like every step of the way. That would take hours. But what have you learned in terms of legion ration so far? What types of stuff are you doing?
Shawn: Well I’ve learned a lot of the stuff from the mastermind and following the processes in there, the strategies that are provided, so that’s certainly been a really big help. And then I’m also doing other stuff too than the mastermind. I’m posting a lot. I made a Facebook wall. I’m building that authority too. Mostly I’m showing them I know what I’m all about. I’m not just some guy out of work trying to make some money or just some guy just running a freelance business. I’m actually really diving into this stuff and I’m posting every day. With that, I’m generating in bone leads too, so slowly. It’s long game though. It’s not just a month or two turnaround, this is a long game.
So I’m posting every day and with that I’m improving my writing every day. People are seeing that. People are seeing that I’m getting better and it’s just slowly going up, which is great. So that’s what I’m doing mostly. I’ve been playing around with cold emails as well, just other things I’m trying out. There’s always something new I’m trying.
Aleks: What was your life like before? I think this is a very interesting story. What was your life like before you figured out how to run a business, and when was this?
Shawn: I had been traveling. I came out of university studying computer science, I wasn’t really too into. With the degree, I was working a full-time job for a year, and I hated it, absolutely hated it. I knew that I couldn’t work nine to five. It was right there and then that I was like,I’m not gonna spend 40 years doing this.
So I decided to go traveling where I was playing music,working on construction sites.You name it, I’d done it kind of thing.And I was just kind of figuring out what to do,just going through life.Traveling was cool,but I had no idea what direction I was going in,so with that, I was like, okay,I’ve got to figure something out.And then with the music I was provided a lot more time.
So with more time, I had more hours to figure out what I was gonna do,and that’s when I kind of started listening to different books. Millionaire Fastlane was one of them.Unscripted.Those kind of books helped trigger me to develop that drive to want to build a business.
And so, that’s where I stumbled across another member in the group, and it referred me to BMI, and from there then I just learned. It’s just been constantly learning new things, exciting things, implementing new things and seeing results. So I don’t know where I would be without the sound. That’s so corny, but without BMI, I don’t know where I would be. Probably still working on the construction site, failing at some other business model, I’m not sure.
Aleks: Okay, well it’s been interesting seeing how you’ve progressed from when you joined. You were literally still playing on the street. By the way, there’s another person in BMI who used to play in the street. I’ll introduce you guys.
Yeah, he’s doing well. He’s doing almost seven figures right now. But anyway, isn’t that funny that it’s two people? I would never have expect that. But anyway, so you were basically doing that type of stuff, and then you were like, oh shit. How did you switch to actually sitting down behind a computer for like eight hours a day and actually building a business after that? Like how was that transition?
So I was already used to kind of working behind a computer with my background in computer science, so there was no issue of understanding that, but I don’t know. I just really enjoyed learning new things. I enjoyed the hustle. I enjoyed putting in the time to understand and learn and just grow kind of thing.To me it wasn’t really like, oh no, I’ve got to put in eight hours a day.It wasn’t like that for me.I was just eager to learn and move forward.I don’t know, I’m sure you’ve realized too.
When you’re not focused on the time, time goes by quicker, so that’s just kind of what it was like for me. I wasn’t dreading work, I wasn’t like, oh no, I have to work until whatever time, five, 6 p.m. I was just getting it done, man. That’s pretty much been the same thing. I enjoy what I do.
Aleks: And how has your life changed since then? We know what you were doing before, and what are you doing now? Maybe you’re traveling less?
Shawn: So I got a lot more freedom,but I am traveling less,which is kind of funny because you’d think more freedom equals more travel, but I’ve had the ability to be able to move and see my family when I want to,which is fantastic.I’m not locked down in the job where I can only visit my family once or twice a year.I can go and see them whenever I like.
What I find with traveling too, didn’t really help meas much in terms of progress,like progress would slow down with the business sometimes.It was just harder to maintain, right.Although I have more freedom,I’m spending more time in one location to try and grow this thing to where I want it to be,and then I’ll maybe commence traveling again afterwards if it’s sustainable kind of thing.
So, to answer your question, freedom, the enjoyment, I suppose, that I’ll have to get up early Monday morning and sit in Boston traffic for three hours and go to some office I don’t want to be in, so that’s kind of how I think it’s helped my life a lot.
Aleks: You basically moved to North America. You focus a lot of time on business now. You’re traveling less, but soon, I mean if you wanted to, you could travel. Some people have the opposite. So for you, you were traveling a lot doing street music, and now you’re more in one location than you used to be, but for others it’s exactly the opposite. They want to travel more. What would you advise them?
Shawn: I would advise them to just make sure you know what you’re doing.Map out what it is you have to do.Align your goals.What is it you’re trying to achieve?Is traveling realistic?Is that gonna help you get to that goal?If you haven’t put that out in front of you,then chances are it might not work out too well,or you’re gonna end up stagnant for where you’re at.You might not reach those goals.
It’s great to travel too, don’t get me wrong. I love traveling. People do run their business and travel all the time. It can be done, I’m not to take that away. I think anybody can do that. It’s just about being in a really good routine no matter where you are. You have to be super, super disciplined to do that I think, but that can be developed as well easily. So I hope that answers your question.
Aleks: Yeah, it does answer my question actually. Yeah, we recommended in BMI, in Business Mentor Insiders, which Shawn is a member of, we recommend travel at the most every three months, and then you can do that.You can just do that.Preferably to places that,I understand people want to have fun, they want to go to all kinds of places,and that’s fine, but preferably to places with good internet, and like air conditioning if it’s a hot place.You should be able to afford a place with air conditioning at least.If you can, North America,some parts of Asia, some parts of Europe,they’re better than other parts’cause there’s better internet,you’re not gonna get killed in traffic or something like that.You don’t have to end up in a hospital.
It is also possible to be more adventurous and go to Thailand and whatever.Everything is possible, it’s just a matter of how much are you willing to sacrifice in terms of business growth to be able to go to anywhere, right?So some people want to sacrifice 80% of business growth and they just wanna travel all the time.We still recommend every three months,and they can do that.
Other people, they wanna sacrifice zero and they stay mostly in one location, like big city like Boston, London, New York, and so on, but their business grows faster. They can hire teams faster and so on, right. So it’s personal choice, but we have stricter recommendations, and I’m happy to see that for you it’s working out. You successfully did end up building a business and you are in one location, and now you’re also gonna leverage the location you’re in as I understand it from our conversation before to recording, right?
Shawn: Yeah, it has to be done, I mean, and what did you say Boston is? It’s one of the third biggest cities in the United States?
Aleks: Boston is one of the wealthiest, like Massachusetts, it’s the top three wealthiest areas in the United States. That’s the correct thing, yeah.
Shawn: I would have to be a lunatic not to start leveraging that, and not to start going to events and meeting people, and that’s just silly. So yeah, I’m gonna start doing that, obviously. Start going to meet-up events.
Aleks: People spend their entire lives, they don’t make it there, then they have children, and then they spend another half of their life teaching the children just so they can go there, just so they can study in that kind of area, just so they can get to know people from that area, just so they can be around success, and you’re just there. You’re just like, hi what’s up, so may as well use it. May as well use it. It’s like the cream of the crop there. ‘Cause I used to live there, and I don’t consider myself cream of the crop or anything like that, but certainly I’ve met truly amazing people. I was introduced to, I think I met the first billionaire I ever met was in Boston, I think. Certainly the first person to make $100 million I met in Boston.