How I Totally Changed the Way I View and Operate a Business
Lessons from 2017 and 2018 and how I totally changed the way I view and operate a business.
I went from wanting to surround myself with entrepreneurs and having this amazing business where we’re all building a business together… to understanding that I’m the primary driving force in my own business.
It’s my skill, my effort and my vision that determine where the business goes. Others have their opinions and they are based on what they want and their vision, but the primary decision maker in my business is me.
Furthermore, I decided that the best person to make decisions in my business is me, based on my best reasoning, feedback from peers, and objective facts.
I also figured out that to make me successful at business, I need to make sure that I’m happy with where it’s going and how it contributes to the world.
Here’s what happened to lead me to this conclusion…
From one point of view, it seemed my social media presence was on the decline, yet sales kept going up.
I realized that instead of clinging on to subscribers and followers, the key is to communicate with the perfect buyer and work closely with great performers in the business education program I had built over the years.
At the same time, everyone and their 78 year old grandmother was calling themselves a business coach.
The mastermind was growing faster than ever before because we had crazy good success stories, every single week we’d have a new guy who closed a $100k sale or had his first $40k -month.
At a certain point, I started outsourcing content. I thought in my infinite wisdom that I deserved to focus on business growth, not on grinding out videos.
Boy was I wrong.
The new outsourced content was seriously sub par and damaged the brand.
Regardless, client results were (and still are) off the charts.
I was starting to wonder how come social media engagement was going down, but sales kept creeping up.
I had doubts about spending any time on social media at all.
At the same time, I had an overwhelming anxiety about the whole thing. What if it was all a fluke. What if I don’t deserve this success.
My ego was seriously inflated at this point. I was proclaimed “The Great Leader” inside the community for my dictatorial tendencies.
As 2018 rolled about and revenue numbers kept going up well beyond anything I had seen before.
I ended up renting a giant apartment and filling it with students from the mastermind.
It was fun, but exhausting.
The community grew so large that drama spread like wildfire from time to time. It took me months to figure out how to solve it.
I tried being low key, I tried taking full control and telling people “how it is”. Eventually, with the right people in the community and the wrong people out of the community, things stabilized.
Towards the end of 2018, I changed the way I run business. Before, I was talking to dozens of people and trying to keep an eye on everything.
What I ended up doing was talk to only 2 or 3 people and focus on working on my business, not on babysitting every little detail. We replaced complicated communication with automation.
Everything related to money in the business was automated with tools and automated processes which didn’t involve humans.
I also stopped outsourcing content and consolidated the brand.
Daily Business Hustle was rebranded into BusinessMentor.com and Business Mentor Insiders (program).
This was the best decision ever. The community is more focused on business and less focused on lifestyle.
The main things I learned from this period were to use clear written contracts for everything and remove humans from processes as much as possible. Fewer humans, more automation equals less stress and more profit.
– Aleksander Vitkin