How An 8-Figure Business Works
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If you’re currently at 6 or 7 figures, this is going to help you transition to 8 figures and beyond.
So I want to give you an idea that I believe seems to be at the heart of how 8 figure earners are currently doing business. And I’ll do that by contrasting them to the 6 and 7 figure earners.
See, at 6 and 7 figures, what you learn to do is “get clients” or “sell products”. The marketing and sales skills are quite simple. It’s not as if copywriting, or web design, making videos, or managing a few employees, or customer service are in any way difficult skills – literally anyone can do them proficiently if they practice for a few years.
So in this 6 or 7 figure phase, you really get these skills down. Below 7 figures per year, you can push a good offer, and do as much marketing as possible to bring sales in. Then into 7 figures, it’s mostly about finding some traction with a marketing process and then scaling that hard to a wider audience so that sales come in automatically every single day, just by running traffic, or receiving good word of mouth testimonials.
However, as I said, the 8 figure strategy is different.