Ask Aleks Vitkin (Part 1): How To Sell eBooks, The Best Social Media
In this article I will answer all of your questions about marketing, video marketing, sales and entrepreneurship. I have a bunch of questions prepared from my audience so lets dive in.
How would you market an E-book?
First lets look at why you want to market an eBook. Do you want to make money? Do you want to gather an audience? Do you want to use it as a tripwire? eBook’s don’t go for a lot of money, so if you want to make money selling an eBook, you’re going to have to sell a lot of eBooks. People actually don’t buy eBooks unless they’re on kindle so think about that. Most of these eBooks go for $7, $20 sometimes even $1. So how many of them do you actually need to sell? Do you really have a big enough audience to sell 10,000 $7 eBooks? Then you’ll make a lot of money. Selling eBooks is not really a way to make money, it’s for people to get invested into your brand. If you’re doing it to make money, lets be honest, you’re not going to make a lot of money, unless you have a huge list of course. If you are going to monetize you should monetize with a more high end product like access to a membership site, a mastermind, a video course that you can sell for hundreds or thousands of dollars or coaching that you can sell for hundreds of dollars per hour. If you don’t have a list and you really want to sell your e book, in my opinion, the number one way is convert the eBook to kindle. Put keywords related to your niche into the title description and first few pages of the eBook. Promote it as if you were promoting a blog. Write articles on other peoples blogs and link back to your amazon page where you are selling that book. Get people to promote it for an exchange of money or what ever. You get rankings on amazon and amazon will drive traffic for free to your eBook. In your eBook you can drive people to your email list, videos and anything you want to gather a list. If you are looking to sell an eBook to gain an audience one thing you can do is to not sell the eBook in the first place. Instead convert it into a bunch of articles and promote it on your blog or even better convert it into videos. That’s what i’m doing, making videos instead of an eBook. So I put content out there for free and get people on the phone to sell them something where they are invested and actually have to implement and getting results. So that’s what i’m doing i’m just doing the videos so I recommend you do that unless you are really, really internet on doing an eBook.
How can I start a business when I have no expertise in anything and nothing to sell and I want to provide value but I don’t know how.
Well, what have you been doing the past 20-21 years of your life? You’re an adult there must be something you are good at , I mean I hope so. There must be something people have paid you money for. If not then you can learn a skill like sales and sell someone else’s product or service. But if you want to become a “knowledge based guru”, and you have absolutely no skills and are not reading anything and just want to make money online, I don’t want you to succeed to be honest. You should know what you are talking about if you are creating content and giving people advice. If you do know something and you just don’t realize you can make money from it, find out if other people are getting paid for what you know. If they are, maybe you have more than you think you have. I think you should start creating content videos, blog posts and stuff like that to gather an audience. Promote yourself on social media, Facebook, twitter forums etc. and get people subscribed. Later on you will be able to sell to them , very quickly by the way. As soon as you get your first couple subscribers you can get them on the phone and sell to them.
Which is the “best social media” that can help start a business
There is no “best social media” to start a business. My favorite marketing channel, as I like to call it, is YouTube. On video you can convey so much more emotions and tone of voice and people can see you and establish a personal relationship with you much faster. You can see all these big marketers doing it. Even some celebrities like Russel brand are on video all the time. People get to know you quite on a personal level almost as if you were right in front of them. So video in general is a very valuable and powerful tool. You can actually upload to Facebook now which is very effective. Try that out and see how people react. See if you can close some sales as well, because if you are just gathering an audience , whats the value in that right?
A Step by step guide on creating a website like yours
A website like mine is actually made on the canvas theme. If you want the same exact website as mine go and buy the canvas theme, give it to the developer and say here’s the template and you want it to look like aleksandervitkin.com. Pay him a couple hundred dollars. If you don’t know how to hire a developer I have a video about hiring people on Odesk, you can watch it here. Get the guy on Odesk to agree before hand how much you are going to pay him and tell him to copy my website and you’ll have a website like mine. You can also join my mastermind and i’ll give you the same developer who made mine. he’ll charge you a couple hundred dollars are make it exactly like mine.
That’s all for today! If you have a question yourself comment below and ask me a question! You can make use of my six years of marketing experience and knowledge to get your business moving forward. Ask me anything, i’m ready to answer the most complicated questions, lets do it!
